How to Create and Customize a Banner

Market researchers commonly use banner tables to show results that are broken down by several key pieces of information at the same time. For example, a banner table may display brand awareness across several demographics, like Age, Gender, and Region, so that all of those key breakdowns may be viewed at a glance.

In Displayr, a banner is a special type of Variable Set which is used to bring together categories from many distinct Variable Sets. The banner is not fixed to a particular table - you can use and reuse the banner on as many tables as you like (as you would with any variable set).

An example is shown below where I have created a banner using the gender and preferred cola questions and presented them as columns in the crosstab:

Requirements

A Displayr document with a data set.

Method

Select a variable or variable set in the data sets tree.
Go to Anything > Data > Variables > New > Banner.
A new variable "BANNER" will appear in the data sets tree and the object inspector will open so that you can add additional variables to the banner by dragging and dropping:
OPTIONAL: You can create nested banners by dropping a variable above or below the existing banner points, as I've done with the "Income" variable in the video above.
You can configure the banner using the following options:
- Properties > GENERAL > Label - Name for the banner to be created.
- Add sub-NETs - When checked, the NET of each question is also included in the banner.
- Add overall NET - When checked, a single NET is added to the end of the banner, representing the combination of all of the questions' categories.
- Add column spans of variable set names - This causes the label of the variable or variable set to appear as a span.
OPTIONAL: You can customize the banner by merging categories within banner spans. For example, to merge age groups.
1. Create an output on the Page by dragging a variable onto the Page and select the banner as the columns input.
2. Select the columns to be merged, right-click and select Combine.
3. OPTIONAL: Rename the combined category by right-clicking and select Rename.