How to Create and Customize a Banner

Market researchers commonly use banner tables to show results that are broken down by several key pieces of information at the same time. For example, a banner table may display brand awareness across several demographics, like Age, Gender, and Region, so that all of those key breakdowns may be viewed at a glance.

In most programs, banners are created as a part of a table. However, in Displayr, banners are a type of Variable Set, which means they can be used on multiple tables, similar to other variables. You use Banners to bring together categories from many dissimilar Variable Sets (versus using Combine to show similar variables together in a set). Like other variable sets, if you modify a banner on one table, all other tables using that banner will update to reflect the change. Banners have a drag-and-drop interface to configure how the variable sets are arranged, and have other options for adding a total and nets (overall or within spans).

An example is shown below where I have created a banner using the gender and preferred cola questions and presented them as columns in the crosstab:

Requirements

A Displayr document with a data set.

Method

Select a variable or variable set in Data Sources.
With the variable selected, hover and click + > Banner.
A new variable "BANNER" will appear in Data Sources and the object inspector will open so that you can add additional variables to the banner by dragging and dropping:
OPTIONAL: You can create nested banners by dropping a variable above or below the existing banner points, as I've done with the "Income" variable in the video above. Note, when two variable sets are placed next to one another, all of the categories will be displayed next to one another in the banner. When two variable sets are instead placed on top of one another, the categories of the lower variable set will be nested within each of the categories of the upper one.
You can configure the banner using the following options in the object inspector:
- General > Label - Name for the banner to be created.
- Data > Banner > Add sub-NETs - When checked, the NET of each question is also included in the banner. This will add a NET to each span in the banner.
- Add overall NET - When checked, a single NET is added to the end of the banner, representing the combination of all of the questions' categories.
- Add column spans of variable set names - This causes the label of the variable or variable set to appear as a span.
- Add Total category - When checked, a column for the Total Sample is added to the banner. Note this is different than the overall NET when there is missing data in one of the variable sets in the banner, see Banners in our technical documentation for an example.
OPTIONAL: You can customize the banner by merging categories within banner spans. For example, to merge age groups.
1. Create an output on the Page by dragging a variable onto the Page and selecting the banner as the columns input.
2. Select the columns to be merged, right-click, and select Combine.
3. OPTIONAL: Rename the combined category by right-clicking and selecting Rename.