UPCOMING WEBINAR: The Roadmap for Market Researchers in the Age of AI This article describes how to display data from a k-means cluster analysis as a scatterplot, with the data points colored according to the clusters that have been identified.
In this basic example, there are only two input variables to the cluster analysis, and the clusters are obvious. In other examples, you may have several variables and want to plot two of the key variables of interest.
Requirements
A cluster membership variable from a K-Means Cluster analysis.
Method
- Click + in the Report tree, or click Anything
in the toolbar, and select Visualization
> Scatter > Scatter.
- In the Inputs section of the Object Inspector
:
- X coordinates: Choose the first variable you want to plot.
- Y coordinates: Choose the second variable you want to plot.
- Colors: Choose the variable that contains your cluster memberships.