A brand health table is a table that shows the performance of brands on a series of "health" metrics, such as awareness, consideration, and trial. This article describes how to create a brand health table in Displayr.
Requirements
- A data set containing a series of brand health metrics/questions such as brand awareness, consideration, trial, etc.
Method
1. Create a table/output for each brand health metric by dragging each question onto the page.
2. From the toolbar, select Table > Specialty > Brand Health Table.
3. In the object inspector, select each of the tables created above from the Data Source > Data drop-down box. Note that you can get the name of a table by selecting the table and then going to General > General > Name in the object inspector. Alternatively, you can click on the name of each table that appears once you click into the Data field.
4. Click the Calculate button to generate the brand health table.
Optional Settings
- Row names - enter row names to overwrite the input question names. For example, "Awareness" was entered for Row name 1 in the example above.
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Output - the following options are available:
- Stages - the original data from the inputs is shown.
- Conversion - the ratios of adjacent rows are shown.
- Stages and Conversion - both are shown.
- Sort by - how the table is sorted, from left to right, in descending order.
- Show as - How the table is formatted. Where applicable, additional color controls appear.