Market researchers commonly use banner tables to show results that are broken down by several key pieces of information at the same time. For example, a banner table may display brand awareness across several demographics, like Age, Gender, and Region, so that all of those key breakdowns may be viewed at a glance.
In most programs, banners are created as a part of a table. However, in Displayr, a banner is a special type of Variable Set which is used to bring together categories from many distinct Variable Sets. (If needing to show similar variables on a table you should consider using Combine to group them into a new Variable Set). The banner is not fixed to a particular table - you can use and reuse the banner on as many tables as you like (as you would with any variable set). Like other variable sets, if you modify a banner on one table, all other tables using that banner will update to reflect the change.
An example is shown below where I have created a banner using the gender and preferred cola questions and presented them as columns in the crosstab:
A Displayr document with a data set.
- Select a variable or variable set in the data sets tree.
- Go to Anything > Data > Variables > New > Banner.
- A new variable "BANNER" will appear in the data sets tree and the object inspector will open so that you can add additional variables to the banner by dragging and dropping:
- OPTIONAL: You can create nested banners by dropping a variable above or below the existing banner points, as I've done with the "Income" variable in the video above. Note, when two variable sets are placed next to one another, all of the categories will be displayed next to one another in the banner. When two variable sets are instead placed on top of one another, the categories of the lower variable set will be nested within each of the categories of the upper one.
- You can configure the banner using the following options:
Properties > GENERAL > Label - Name for the banner to be created.
Add sub-NETs - When checked, the NET of each question is also included in the banner.
Add overall NET - When checked, a single NET is added to the end of the banner, representing the combination of all of the questions' categories.
Add column spans of variable set names - This causes the label of the variable or variable set to appear as a span.
- Add Total category When checked, a column for the Total Sample is added to the banner. Note this is different than the overall NET when there is missing data in one of the variable sets in the banner, see Banners in our technical documentation for an example.
OPTIONAL: You can customize the banner by merging categories within banner spans. For example, to merge age groups.
- Create an output on the Page by dragging a variable onto the Page and select the banner as the columns input.
- Select the columns to be merged, right-click and select Combine.
- OPTIONAL: Rename the combined category by right-clicking and select Rename.