Introduction
The article describes how to go from a segmentation output:
And use the groups/segments to analyze other data (i.e., see how the each group answered other questions in the survey):
Requirements
- A Displayr document containing a segmentation analysis created using Anything > Advanced Analysis > Cluster.
Method
- Create your Groups/Segments as described in Create Groups/Segments.
- Create a new page by selecting one of your current pages and then from the object inspector on the right, select the Page layout drop-down and the type of page you want to add.
- Insert a table from the toolbar by selecting Table > Table from Data Set or insert a chart by selecting Charts and then the type of chart you want to create.
- From the object inspector on the right, select the data you want to show by segment/group from the Rows drop-down. For example, if you are curious about the age brackets of the groups, you would select the Age data here.
- From the Columns drop-down (currently shows "SUMMARY", select the segments variable added to the bottom of the list of variables. For example, if you created your segments using Latent Class Analysis, there will be a variable at the bottom of your data set labeled "Latent Class Analysis" with a date and time stamp at the end of the label.
See Also
How to do Latent Class Analysis
How to Analyze Data by Groups/Segments
How to do K-Means Cluster Analysis
How to Save K-Means Cluster Membership
How to Save K-Means Cluster Membership
How to Create a Segmentation Comparison Table
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