How to Read Tables and Interpret Statistical Tests - Crosstabs of Grid Questions

• Amongst males, the average score for Pepsi being Health-conscious is 4%.
• This average is significantly higher than the average for females of 1%.

Note that unlike with tests on most tables in Displayr, with crosstabs of grids by other questions, the other rows on the table are ignored. For example, the 4% score for Pepsi by Health-conscious by Male has not been compared with the 8% score for Pepsi by Feminine by Female. This is the same basic testing strategy that appears in most crosstabs: each column is compared with its complement.

The next example shows a Nominal question in the row dimension with a Binary - Grid in the column dimension. The cell Coke by 40 to 49 by Feminine is interpreted as follows;

• 4% of people aged 40 to 49 consider Coke to be feminine.
• People aged 40 to 49 are significantly less likely to consider Coke to be feminine than people not aged 40 to 49.