How to Read Tables and Interpret Statistical Tests - Crosstabs of Grid Questions

• Amongst males, the average score for Pepsi being Health-conscious is 0.04.
• This average is significantly higher than the average for females of 0.01.

Note that unlike with tests on most tables in Displayr, with crosstabs of grids by other questions, the other rows on the table are ignored. For example, the 0.04 score for Pepsi by Health-conscious by Male has not been compared with the 0.08 score for Pepsi by Feminine by Female. This is the same basic testing strategy that appears in most crosstabs: each column is compared with its complement.

The next example shows a Nominal question in the row dimension with a Binary - Grid in the column dimension. The cell Coke by 40 to 49 by Feminine is interpretted as follows;

• 5% of people aged 40 to 49 consider Coke to be feminine.
• People aged 40 to 49 are significantly less likely to consider Coke to be feminine than people not aged 40 to 49.