How to Compare Multiple Choice Models

There are two main categories of choice models: Hierarchical Bayes and latent class. Within these categories, models are further specified by other parameters such as the number of classes. We frequently want to experiment with a variety of different models in order to find the most accurate. This article describes how to create a table comparing choice models, such as the table below.

And add an ensemble model to the comparison:

For a more in-depth discussion on this process, see our blog post: Comparing Choice Models and Creating Ensembles.

Requirements

Two or more conjoint/discrete choice models created in Displayr, see How to do the Statistical Analysis of Choice-Based Conjoint Data.

Method

1. From the toolbar, select Anything , or click + from the Report tree, and select Advanced Analysis > Choice Modeling > Compare Models.

2. From the object inspector , select the different choice models from the Input models drop-down box.

3. Click the Calculate button to generate the comparison table.

4. [Optional]: Check the Ensemble checkbox to add an ensemble model based on the combined input model, which takes the average of the respondent parameters across the models. See our blog post: Comparing Choice Models and Creating Ensembles on how this is calculated in more detail.

5. [Optional]: Change the Output drop-down to Ensemble to generate an ensemble conjoint model based on the combined input models with histograms of respondent parameters.

Options

Input models At least 2 Choice Models.

Ensemble Whether to create an ensemble by taking the average of the respondent parameters across the models.

Output

Comparison A table comparing metrics from models (and the ensemble, if selected).
Ensemble Histograms of respondent parameters, as per the underlying Choice Model outputs.

Save Variable(s)

Save individual-level coefficients Saves variables that contain the estimated coefficients for each case (e.g., respondent).

Save proportion of correct predictions Saves a variable to the data set containing the proportion of correct predictions for each case (e.g., respondent).

Save utilities (mean = 0) Saves variables that contain utilities scaled to have a mean of 0 (within each attribute).

Save utilities (min = 0, mean range = 100) Saves variables that contain utilities scaled to have a minimum of 0 (within attribute) with a mean range of 100 (for each case).

Save utilities (min= 0, max range = 100) Saves variables that contain utilities scaled to have a minimum of 0 (within attribute) with a maximum range of 100 (for each case).

Save utilities (min = 0) Saves variables that contain utilities scaled to have a minimum of 0 (within each attribute).

Save utilities (mean = 0, mean range = 100) Saves variables that contain utilities scaled to have a mean of 0 (within attribute) with a maximum range of 100 (for each case).

Save utilities (mean = 0, max range = 100) Saves variables that contain utilities scaled to have a mean of 0 (within attribute) with a maximum range of 100 (for each case).

Additional Properties

When using this feature, you can obtain additional information that is stored by the R code that produces the output.

To do so, select Calculation > Custom Code and click anywhere on your page.
In the code window, paste: item = YourReferenceName
Replace YourReferenceName with the reference name of your item. Find this in the Report tree or by selecting the item and then going to General > General > Name from the object inspector .
Below the first line of code, you can paste in snippets from below or type in str(item) to see a list of available information.