How to Create a Simulator for Choice Model

You can do more than just create a model for your choice model/conjoint in Displayr. Because Displayr can create interactive reports, you can use your choice model to create a simulator that you and viewers can use to see how preference shares change when using different scenarios. This article describes how to go from a choice model output created in Displayr:

To a Choice Modeling Simulator:

Requirements

A document containing one or more choice model outputs created in Displayr, see How to do the Statistical Analysis of Choice-Based Conjoint Data.

Method

1. Select the choice model output in your Displayr document.

2. From the toolbar menu, select Anything > Advanced Analysis > Choice Modeling > Simulator.

3. At the next prompt, enter the number of alternatives that you want in the simulator.

4. At the next prompt, select Yes to include the Alternative attribute and No if you want to exclude it from the simulator. See How to Read Displayr's Choice Model Output for more information on this attribute.

5. A new page will be created containing the choice model simulator. This includes:

Combo boxes for each attribute for each alternative taken from the options for each attribute in the model.
A Calculation output hidden off the page that uses the combo box values to run the simulation and calculate the preference shares.
Individual Calculation outputs for each alternative's preference share result (shown under the alternative combo boxes).

6. [Optional]: You can then customize all the various components of the simulator by clicking on them to modify. Options for the combo box controls are in their object inspector > Control > Item list. The appearance of all the outputs can be customized in the Properties > APPEARANCE section. Click here for an example.

How to Adjust A Choice Model Simulator to Better Predict Market Share

How to Create a Choice Model Optimizer

How to Compare Multiple Choice Models

How to do the Statistical Analysis of Choice-Based Conjoint Data