This article describes how to to create a table that represents the concept of a brand funnel (similar to a purchase funnel).
You will need to create the following output tables:
- Consideration (including Top 2 Box NET category)
- Preferred brand/item
Add your data
The first step to any analysis is to get your data into the software. After creating a new document,
- Under Data Sets on the left, use the + Add a data set button
to add your dataset to the document. Use the My Computer option to upload a file from your PC, or use one of the other sources like R, SQL, URL, etc.
Set up your source tables
The easiest way to create the statistics we need for the funnel is to create tables in Displayr. This is done by dragging from the Data Sets section on to your page.
We later reference certain cells within those tables and rearrange them in the final summary table. For the worked example, I created three tables upfront, shown below:
Create an R Output
- From the toolbar, go to Calculation >
- Custom Code.
- Paste the following into the R CODE expression box:
# Set the name of the brands
brands <- c("Coca-Cola","Diet Coke","Coke Zero","Pepsi","Diet Pepsi","Pepsi Max")
# Pull in the tables that will be used to create the brand funnel table
aware <- table.Awareness[brands]
consider <- table.Brand.consider[brands,"NET: Top 2 Box"]
main <- table.Preferred.cola[brands]
# Combine the tables into a single table and rename the rows
table <- cbind("Awareness" = aware, "Consider" = consider, "Preferred" = main)
# Set which output the funnel will use
funnel <- t(table)
# Create ratio calculation
ratio <- funnel["Consider",]/funnel["Preferred",]
# Add calculated output to the table and name the row
funnel <- rbind(funnel, "Ratio" = ratio)
In this example, I am using data that contains cola brands. You will need to update the brands on the first line of code to match your data. Lines 5-7 reference the tables that were created as part of the requirements. To find the table names for the aware, consider, and main inputs, select each table on your page, and from the object inspector, go to Properties > GENERAL > Name.