UPCOMING WEBINAR: The Roadmap for Market Researchers in the Age of AI From time to time, questions in a tracker will change. Most commonly, this will involve the addition or deletion of categories (e.g., adding new brands), although more fundamental changes may occur (e.g., turning a single response into a multiple-response question).
Method
Accidental changes when outfiling data
Sometimes data from a tracker is exported inconsistently. For example, in one wave, gender may be in a variable called gnd, and in another data file, it may be called q2. When you import the updated data, Displayr will automatically identify such problems, provided that you are not using a CSV file. Although such problems can usually be fixed within Displayr, it is almost always preferable to have the person who provided that data file re-export it so that it is consistent with the original data file structure.
Ad hoc changes
Common ad hoc changes include adding additional brands and changing image statements.
New codes in Pick One and Pick – One Multi questions
Where a new code is added to a Nominal: Mutually Exclusive Categories or Nominal - Multi Grid question, this is almost entirely automatically handled by Displayr. Where you are required to make decisions about how to deal with the change, these are flagged both at the time of import and in the Data Sources tree. Please note, however, that any analyses done on the variables will implicitly assume that the same code frame has been employed throughout the data. That is, if a new brand is introduced in 2010, any analyses run in 2009 will show the brand (but with a value of 0 or NaN, depending upon the analysis). A solution is to export the data as Binary Multi questions, as missing values can be used in periods where the data did not exist.
Removed codes in a Nominal: Mutually Exclusive Categories and Nominal - Multi Grid questions
If a code is deleted in the questionnaire (e.g., a brand has left the market and is not asked in the questionnaire), if there is a need to continue to report on the brand, then the code should still be included in the exported data file.
Changed code frames in multiple response questions
When multiple response questions are changed, such as adding a new brand, this can cause considerable complexity, particularly if the question is used to construct filters and other questions. The best approach to dealing with this is to anticipate this possibility when setting up the data collection program (see Data File Setup for Tracking Studies ).
The various tools for Setting Up Data are helpful when dealing with questionnaire changes. Where there are two different versions of a question, these can be automatically combined in Data Sources tree by selecting the questions, right-clicking, and selecting Combine.