UPCOMING WEBINAR: The Roadmap for Market Researchers in the Age of AI This article describes how to go from a standard correspondence analysis map:
To a map with images representing the brands:
Requirements
- A Displayr document containing a traditional correspondence analysis
Method
1. Create brand logos that are of similar size and post them somewhere on the web so that you can access them via a URL. The most straightforward way to do this is to use Displayr Cloud Drive and share the files. Make sure that you check this has worked by pasting the URLs into your browser. If the URL is correct, the image will be displayed in the browser. See the Sharing and unsharing a file from the Cloud Drive in How to Use the Displayr Cloud Drive for more information and requirements.
2. In the object inspector , go to Data and tick Use logos for rows. If you want to instead use logos for the data in the columns, tick Switch rows and columns.
3. Paste your URLs, with commas between them, into the Logos field. The order of the images in the list should match the order of the rows in the table used to create the correspondence analysis. The list of URLs used in the example above looks like this:
https://docs.displayr.com/images/9/90/Coke.png,
https://docs.displayr.com/images/0/09/DietCoke.png,
https://docs.displayr.com/images/c/c1/CokeZero.jpg,
https://docs.displayr.com/images/5/5e/Pepsi.jpg,
https://docs.displayr.com/images/b/b0/DietPepsi.jpg,
https://docs.displayr.com/images/0/08/PepsiMax.jpg4. Press the Calculate button to generate the correspondence analysis output:
Next
How to Do Traditional Correspondence Analysis
How to Do Correspondence Analysis of a Square Table
How to Create a Quality Table from a Correspondence Analysis
How to Do Multiple Correspondence Analysis
How to Do 3D Correspondence Analysis