Requirements
- A document containing your MaxDiff respondent data.
- The MaxDiff experimental design.
Method
- Add the latent class analysis to your project by selecting Anything
> Advanced Analysis > MaxDiff > Latent Class Analysis from the toolbar.
- Select your experimental design. You can use an existing table, an R output, variables from a data set, or a URL. For this example, I'm using an existing table that I've added to my project by selecting Table
> Paste or Enter Table: and then adding data by clicking on the Paste or type data button in the object inspector.
- Select the Version variable from your respondent data set. If you only have one version, then this can be left blank.
- In Best selections, choose the variables in your data set that identify the options that were selected as best, or most preferred, for each task. The order of the variables you have selected should match the order from the design (i.e., the variable for the first task should be selected first, the variable from the second task should be selected next, and so on).
- In Worst selections, choose the variables in your data set which identify the options that were selected as worst, or least preferred, in each task.
- Click on Add alternative labels, and enter the alternative names in the first column of the spreadsheet editor. The order of the alternatives should match the order in the design.
- In the MODEL section, choose the Number of classes. I've selected 4 classes for this example.
- Click the Calculate button to run the Latent Class Analysis model.
- OPTIONAL: In the SAVE VARIABLE(S) section, choose the variables you want to save. Choices are Class Membership, Class Membership Probabilities, Preference Shares, Proportion of Correct Predictions, RLH(Root Likelihood), Sawtooth-Style Preference Shares (K Alternatives), and Zero-Centered Utilities.
- OPTIONAL: Select Advanced Analysis > MaxDiff > Diagnostic to request the following diagnostics: Class Parameters Table, Class Preference Shares Table, Parameter Statistics Table, Posterior Intervals Plot, and Trace Plots
Next
How to Do Latent Class Analysis
How to Use Hierarchical Bayes for MaxDiff
How to Create MaxDiff Model Ensembles
How to Create a MaxDiff Model Comparison Table
How to Create a MaxDiff Experimental Design
How to Save Respondent-Level Preference Shares from a MaxDiff Latent Class Analysis
How to Convert Alchemer MaxDiff Data for Analysis in Displayr