This article tells you how to automatically code verbatim lists of items or brands, such as spontaneous awareness questions. It will take you from uncategorized verbatim (raw) text responses:
To a state where the verbatims are automatically categorized:
You will need a Text variable in order to perform automatic coding. Text variables are represented by a small a next to the variable in the Data Sets tree:
- From the toolbar, go to Anything > Advanced Analysis > Text Analysis > Automatic Categorization > List of Items.
- In the object inspector, under Inputs > DATA SOURCE > Text variable select the text variable you want to automatically code.